Home » Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects by David Nettleton
Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects David Nettleton

Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects

David Nettleton

Published January 29th 2014
ISBN :
Kindle Edition
304 pages
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 About the Book 

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, youll learn thatMoreWhether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, youll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling.Commercial Data Mining includes case studies and practical examples from Nettletons more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book.Illustrates cost-benefit evaluation of potential projectsIncludes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining toolsApproachable reference can be read from cover to cover by readers of all experience levelsIncludes practical examples and case studies as well as actionable business insights from authors own experience