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Advertraining: 35 Ways to Turn Students Into Fans James Hassett

Advertraining: 35 Ways to Turn Students Into Fans

James Hassett

Published May 1st 2003
ISBN : 9780972763004
Paperback
224 pages
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 About the Book 

This book will show you how to sell your ideas by applying principles from advertising, training, and psychology. While traditional teaching focuses on intellectual knowledge and skills, the advertraining approach adds emotion. Advertraining ensuresMoreThis book will show you how to sell your ideas by applying principles from advertising, training, and psychology. While traditional teaching focuses on intellectual knowledge and skills, the advertraining approach adds emotion. Advertraining ensures that students will not only understand what you teach, they will like it. This book will inspire your creativity by showing how advertising campaigns apply to classes, e-learning, and communication.